Gen 2 Purple Technology · #1 Peroxide-Free

Prime® Purple Teeth Whitening Strips

Instant Whitening — No Peroxide, No Sensitivity, No Dentist.

★★★★★ 4.8/5 · 1,689+ Reviews · 50,000+ Sold

30-Day "Whiter Teeth" Guarantee: see a brighter smile or get every penny back. No returns needed — keep the pack.

It's not your fault. Your morning coffee, that evening glass of wine, even years of everyday life leave pigments trapped in the microscopic pores of your enamel — and brushing can't reach them. These purple strips can: the violet pigment instantly cancels out yellow tones while the PAP+ formula breaks down deep-set stains at the source, revealing the bright, natural smile that was hidden all along. With zero sensitivity.

  • Purple color-correcting: neutralizes yellow tones on contact — like a color concealer for your smile.
  • Peroxide-free PAP+ formula: lifts coffee, wine and smoking stains without harming your enamel.
  • Zero sensitivity: no "zingers," no gum burn. Safe for sensitive teeth.
  • No-mess grip tech: strips flex and lock on. Talk and drink water without them sliding.
  • Vegan & enamel-safe: no harsh chemicals, cruelty-free, made in an FDA-registered facility.
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Real People. Real Results.

No filters. No edits. Just whiter smiles.

Verified customer result
★★★★★

"For years I smiled with my mouth closed in every photo — 20 years of coffee had turned my teeth so yellow I was embarrassed. I almost didn't buy these. After the very first strip I actually gasped in the mirror. By the end of the pack I couldn't stop grinning. I finally look like *me* again."

Linda R. · Ohio ✓ Verified Purchase
Verified customer result
★★★★★

"I'd given up. Every peroxide strip I tried left my teeth aching for days, so I just accepted the stains. A buddy told me these were different. No burning, no zingers — and people at work noticed within a few days and asked if I'd been to the dentist. This gave me my confidence back."

Marcus T. · Texas ✓ Verified Purchase
Verified customer result
★★★★★

"My daughter's wedding was weeks away and I dreaded being in the photos. I'd wasted so much money on things that never worked. I finished the kit a week before the big day — and when I saw the pictures, I cried. For once I wasn't hiding my smile. I felt beautiful."

Diane K. · Florida ✓ Verified Purchase

You Have Questions? We Have Answers.

Will these strips make my teeth sensitive? ▾
No. Most strips use harsh peroxide, which is exactly what causes that "zingy" burning feeling. Our peroxide-free PAP+ formula lifts stains through a completely different pathway — same whitening, none of the harshness. Safe even for historically sensitive teeth.
How soon will I see results? ▾
You'll see a noticeably brighter smile the moment you remove your very first strip — the purple pigment neutralizes yellow tones instantly. The PAP+ formula then keeps lifting deeper stains over the full treatment for a longer-lasting result.
Will this work on my coffee / wine / smoking stains? ▾
Yes. These strips are built to tackle stubborn, set-in lifestyle stains. The PAP+ formula gently penetrates the enamel to break down and lift discoloration from coffee, tea, red wine and smoking — revealing the brighter, natural smile underneath.
Is this safe for my enamel and gums? ▾
Absolutely. The formula is 100% enamel-safe and won't damage your teeth. Because it's peroxide-free, it protects your gums instead of leaving them raw and irritated like harsher strips can. Vegan, cruelty-free, and made in an FDA-registered facility.
What if it doesn't work for me? ▾
Then you pay nothing. Every order is backed by our 30-Day "Whiter Teeth" Guarantee. If you don't see a brighter smile, just contact us for a full refund — keep the pack, no returns needed. Zero risk to you.
Prime® Purple Teeth Whitening Strips

Prime® Purple Teeth Whitening Strips

$29.97
$29.97 $35.99
SAVE 16% Sold out
View full details

Real People. Real Results. Zero Filters. The kind of proof you can actually trust.

    Loved By 50,000+ Happy Smiles

    The Science Behind The Purple

    Why This Works When Nothing Else Did

    Most strips only bleach. Prime® does two jobs at once — instantly cancels yellow with color-correcting purple, then breaks down deep stains with peroxide-free PAP+. Two directions. One brilliant smile.

    Purple color-correcting formula
    Instant Brightener

    Purple V34 Color Theory

    Advanced violet pigments neutralize yellow undertones on contact — the same color-theory purple shampoo uses on blonde hair. A concealer for your smile: whiter the second you peel it off.

    Applying Prime strip
    The Power

    Pro-Grade PAP+

    The next-gen, enamel-safe whitening agent that breaks down set-in stains from coffee, wine and smoking — without the sensitivity. Professional-level results, none of the harshness.

    Prime strips product
    The Comfort

    Zero-Sensitivity Formula

    Unlike traditional strips, ours is 100% peroxide-free. Salon-level results with no "zingers" and no gum irritation — safe enough for sensitive teeth and daily confidence.

    Why You'll Love It

    A Whiter Smile, The Effortless Way

    Bright white teeth

    Visibly Whiter, Fast

    See a brighter smile the moment you remove your very first strip — no waiting weeks, no wondering if it works.

    Confident smile

    Confidence On Demand

    Stop hiding your smile in photos. Smile wide at the wedding, the date, the meeting — and love every picture again.

    Easy home whitening

    Dentist-Level, At Home

    Professional-grade PAP+ with none of the price. No trays, no UV lights, no appointments — just peel, press, done.

    Real Transformations

    Years Of Stains, Lifted

    Real users. No filters, no edits. Just the natural white that was hidden underneath all along.

    BEFOREAFTER
    Before and after
    BEFOREAFTER
    Before and after
    3 Steps · 30 Minutes

    A Whiter Smile Is This Simple

    1Peel

    Peel

    Open the packet and peel the strips away from the backing film with dry hands.

    2Apply

    Apply & Wait

    Press the gel side onto your teeth, align to the gum line, and leave on for 30 minutes.

    3Smile

    Smile Bright

    Remove, rinse, and enjoy a visibly brighter smile — right away, no residue.

    The Smarter Way

    Prime® vs. Ordinary Strips

     
    PRIME®
    Others
    Whiter after first use
    Peroxide-free
    Zero sensitivity
    Color-correcting purple
    No trays, no UV, no mess
    What's Inside

    Powerful Actives. Nothing Harsh.

    PAP+ (Phthalimidoperoxycaproic Acid)The Whitening Engine
    ▾
    The peroxide-free whitening agent used in premium professional treatments. It breaks down stain molecules through a gentler pathway that doesn't create the free radicals responsible for sensitivity — real whitening without the burn.
    Purple V34 PigmentThe Instant Concealer
    ▾
    Color-theory in action. The violet pigment sits opposite yellow on the color wheel, instantly neutralizing yellow undertones on the tooth surface for a visibly brighter look the moment the strip comes off.
    Glycerin & Soothing BaseThe Comfort Layer
    ▾
    Keeps the gel flexible so strips conform and grip your teeth, while helping soothe and protect your gums throughout the treatment — no raw, irritated feeling after use.
    Vegan, Enamel-Safe FormulaThe Clean Promise
    ▾
    100% vegan and cruelty-free, free from animal-derived ingredients, and made in an FDA-registered facility with third-party batch testing. Enamel-safe and built for confident daily use.
    Real People · Real Results

    The Reviews Speak For Themselves

    Verified customer result
    ★★★★★

    "I'm on camera streaming for hours and I got obsessed with how yellow my teeth looked on screen. Energy drinks and coffee wrecked them. Two weeks with these and my chat literally noticed. Wish I'd started sooner."

    Tyler M. · Arizona✓ Verified Purchase
    Verified customer result
    ★★★★★

    "I perform and post content constantly, so my smile is kind of my thing. I'd tried the peroxide strips and they made me miserable. These? Zero pain, and brighter after the first one. Now I actually smile with teeth in every photo."

    Bianca R. · New York✓ Verified Purchase
    Verified customer result
    ★★★★★

    "At my age I figured yellow teeth were just permanent. My daughter talked me into trying these. I cried when I saw the difference — I finally look like myself in the photos with my grandkids. Thank you."

    Patricia L. · Michigan✓ Verified Purchase
    50,000+Packs Sold
    4.8/5Average Rating
    1 StripTo See Results
    0%Peroxide
    Tested & Trusted

    Backed By Standards You Can Trust

    Dermatologist-Tested
    Clinically-Inspired PAP+
    Vegan & Cruelty-Free
    FDA-Registered Facility
    Before You Buy

    A Few More Quick Answers

    How long will my results last?▾
    With a full treatment, results typically last several months. Because everyday coffee, wine and food keep staining, most people do a quick touch-up strip every few weeks to stay bright.
    Can I use these every day?▾
    Yes. Since the formula is peroxide-free and gentle, it's safe for daily use during your treatment. Once you hit your desired shade, switch to occasional touch-ups to maintain it.
    Should I brush before or after?▾
    Brush and dry your teeth before applying for the best grip and contact. After removing the strip, just rinse — no need to brush again right away.
    Will they whiten crowns, veneers or fillings?▾
    Whitening works on natural tooth enamel. Crowns, veneers and fillings won't lighten — but the strips help your natural teeth match them more closely for an even look.
    How long does one pack last?▾
    Each pack contains a full treatment set. Applied as directed, one pack covers your initial whitening plus touch-ups — and our bundles give you extra boxes to keep results going and save.

    We Take All The Risk

    30-Day Guarantee

    Whiter teeth or every penny back. Keep the pack — no returns needed.

    Fast Free Shipping

    Free US shipping on qualifying orders, processed in 24–48 hours.

    Clinically-Inspired

    Pro-grade PAP+ formula, dermatologist-tested and enamel-safe.

    Real Human Support

    Friendly help whenever you need it — real people, real answers.

    Bright white smile
    ⚡ Selling Fast — Limited Stock

    Your Brightest Smile Is One Strip Away

    Every day you wait is another photo you smile with your mouth closed. Join 50,000+ people who stopped hiding — and started grinning in every picture. Zero risk, 30-day guarantee.

    Get Whiter Teeth Now →
    ✓ 50,000+ Sold✓ 4.8/5 Rated✓ 30-Day Guarantee
    Prime Purple Whitening Strips box